About Creative Touch

Finding success in rug manufacturing and becoming the third generation in the hand-made rug business was not always the plan for Baki Ildiz. Ildiz, born in Turkey, relocated to Oregon in order to finish his high school education and complete his collegiate education. After graduating, he worked for one of America’s largest retailers until realizing his true passion was to bring his family’s 60 year strong rug industry legacy state-side. His former boss was his first customer ever after his father sent him a selection of his family’s finest classic Turkish rugs.

Partnering with his brother in 2002, the pair decided to open a brick and mortar retail location selling their name-sake’s classic rugs. Quick success led the duo away from retail and into wholesale. In 2005, Creative Touch settled in New Jersey and concurrently joined with ICI in Turkey offering high-end classics and patchwork rugs. The move and partnership allowed Creative Touch to accommodate the growing production from Turkey and position themselves in a more desirable geographic location for their wholesale buyers. Since then, Creative Touch continues to expand in all aspects of business and design. While maintaining a reputation for offering one of the highest quality classic Turkish collections available, Creative Touch ventured into contemporary designs, expanded production to multiple locations across India, Afghanistan, Pakistan, and Nepal, and began working with the interior design community. More recently, Ildiz has pioneered the art of rug design to include collaborations with various artists and interior designers to create collections of fine hand-made rugs and textiles.

Creative Touch aims to bring luxury to the masses at affordable price points, without sacrificing the artisan's personal touch that comes with a handmade rug. In manufacturing our rugs by hand, we ensure that there is a unique, one of a kind aspect to all of our designs. No weave or knot is identical, there are variations that manifest and bring the rug to life. Creative Touch takes pride in cultivating a boutique experience for our customers complete with unsurpassed attention to detail, and an intimate involvement in the design and construction process. Rugs are works of art meant to transcend time and trends. We aspire to create and supply homes with livable art that can be passed down through generations.


Inspiration for the design process is drawn from the myriad of different cultures that are encountered in the process of creating a rug. Ildiz was enamored with the vast rainbow of colors and materials that went into producing a rug, and how many different cultures and people rugs got to experience before reaching their final destination. The materials pass through so many hands and see so many different shores, and the thought of that alone is awe inspiring. Many cultural aspects go into the creation of a rug, from different styles of weaving to sourcing wool from across the world.